Visualize the process. Storytell the experience. Innovate solutions.

Each experience someone has with your organization is not a discrete, isolated event. It's one of a series of interconnected interactions that form a journey, over time, with your organization.

Journey mapping provides a collaborative, visual representation of how your users use your website/product/service which helps:

  • Deliver consistently great, multi-channel experiences;
  • Break down silos in your organization that get in the way of how people interact with your website/product/service;
  • Identify critical gaps, pain points, and points of failure in your user's experience; and
  • Drive transformation and innovation in your organization.

Journey Mapping training is aimed at teaching you everything you need to know about journey mapping experiences, giving you hands-on experience with journey mapping and everything you need to know about leading journey mapping workshops yourself!


UX Competency ModelTM

UX Competency Model

This training includes information targeted at these UX competency area(s):

  • Design
  • Research
  • Management
  • Leadership

Get your customized learning plan using the UX Competency ModelTM.

Journey Mapping

Eventbrite - Journey Mapping

Length

Online: 3 sessions, 9 hours total

In-house: Flexible dates & duration. Contact us to learn more.


Who Should Attend

  • Novice
  • Apprentice
  • Journeyman
  • Master
  • Manager
  • Leader

Aren't sure where you fit in?
Take the UX Career Pathfinder.

Program Overview

By the end of this program, you'll be able to:

  • Systematically evaluate multi-channel, multi-device experiences with logic and empathy.
  • Identify gaps in content and functionality, key touchpoints, critical moments, and opportunities for innovation based on user needs and data.
  • Uncover user needs and desires that transform experiences.
  • Develop financial and non-financial metrics by which to measure innovation.
  • Evaluate and prioritize innovations based on Normal Modes' 4-Step Innovation Valuation Method.
  • Gather qualitative (descriptions/narratives/anecdotes) and quantitative (numbers) data that support the story.
  • Use tools and templates for leading internal experience mapping workshops and delivering high-quality final journey maps.

Topic breakdown is being finalized. In the interim, please refer to workshop objectives to gain an understanding of whether or not this workshop is right for you.

If the topic breakdown is a critical point on your buyer journey, please contact us. (See how we worked in the workshop materials?)

Pre-work
All participants will be mailed a package of materials prior to the workshop.

Resources
This training includes a workbook, as well as tools and templates to help you apply what you learned.

Online Training
During this online training, you will collaborate in “real time” with your facilitator and classmates via interactive group discussions, polls, chats, and whiteboards. Our training is designed to help you learn twice as much in half the time. In order to achieve the high levels of engagement needed, training is highly interactive and not lecture-based. That is to say, you will not be able to complete other work and activities during the live session.

This is an interactive, online training conducting using GoToTraining. (GoToTraining platform requirements.) We strongly recommended using a desktop/laptop computer and not a tablet or mobile device. Phone or microphone & speakers are necessary.

Online Training
During this online training, you will collaborate in “real time” with your facilitator and classmates via interactive group discussions, polls, chats, and whiteboards. Our training is designed to help you learn twice as much in half the time. In order to achieve the high levels of engagement needed, training is highly interactive and not lecture-based. That is to say, you will not be able to complete other work and activities during the live session.

Certificate
A digital Certificate of Completion will be available to each person who completes the workshop materials, including the post-test and evaluation.

Refund Guidelines

  • Sixty (60) days prior to the event, you can request a full refund.*
  • Thirty (30) or more days prior to the event, you can request a 50% refund.*
  • Thirty (30) or less days prior to the event, there are no refunds available. You can, however, transfer the registration to another UX.training workshop within the next year OR transfer the registration to the name of another person from your organization.

* Refunds given will be returned less fees charged by EventBrite for each registration.

Copyright Information

What's Okay

  • Purchasing multiple seats in the class to share knowlege with colleagues.
  • Being a part of a group where each person is enrolled in the training.
  • Bringing what you've learned back to your team for applied use.

What's NOT Okay

  • Purchasing multiple licenses or seats to re-sell them to someone else.
  • Purchasing one license (seat in the training) and sharing it with a group.
  • Duplicating the Program Materials for financial gain or commercial purposes, including creating derivitive training materials.
  • Reproducing, in any form, the Program Materials.

UX.training, a product of Normal Modes LLC, owns the intellectual property rights including but not limited to all copyright and trademark rights, unless otherwise specified, in these and any associated materials (collectively, the "Program Materials.") The Program Materials are and remain the property of Normal Modes LLC. By completing this program, Normal Modes LLC grants you, as an individual, a license to use a copy of the Program Materials in your work. For more information on our copyrights, please visit Copyright Information.

Dates & Registration