Most personas are utterly useless. Let's fix that.

After years of consulting, I had an epiphany. Personas - one of the most critical tools in user experience - are chronically inaccurate (sometimes bordering on delusional), tedious, and otherwise unhelpful. As a profession, we just don't do personas well. That's such a shame, because the quality of our personas has a direct impact on the quality of our deliverables.

Happily, by reviewing current personas methods, observing some truly well done personas, and researching best practices drawn from other professions that use persona-like tools, I'm convinced:

  1. there's a better way for UX professionals to be doing personas, and
  2. it goes beyond the standard context, behaviors, needs, motivations, etc.

Please join us to get new ways of researching, designing, and delivering personas that enrich your organization's understanding of their users.


UX Competency ModelTM

UX Competency Model

This training includes information targeted at these UX competency area(s):

  • Foundations
  • Research
  • Management

Get your customized learning plan using the UX Competency ModelTM.

UX Personas (That Dont Suck)

Eventbrite - UX Personas (That Don't Suck)


Length

Online: 2 sessions, 6 hours total

In-house: Flexible dates & duration. Contact us to learn more.


Who Should Attend

  • Novice
  • Apprentice
  • Journeyman
  • Master
  • Manager
  • Leader

Aren't sure where you fit in?
Take the UX Career Pathfinder.

Program Overview

By the end of this program, you'll be able to:

  • Discover the two types of accurate personas for every type of user.
  • Differentiate between primary and secondary source data.
  • Identify the qualitative data needed.
  • Select quantitative data to gather for each persona.
  • Solve challenges associated with "difficult to recruit" personas.
  • List common persona mistakes and how to avoid them.
  • Generate personas in engaging formats that enhance understanding.
  • Topic 1: Developing Personas
    • Comparables across industries
    • Types of personas in UX
    • Identifying business needs
    • Define attributes
    • Select quantitive data
    • Define qualitative data
  • Topic 2: Gathering Persona Data
    • Identifying sources
    • Conducting Research
    • Overcoming challenging users and situations
  • Topic 3: Delivering Personas
    • Storytelling
    • Delivery formats
    • Using global and situational personas
    • Maintaining your personas and modifying them over time.

Pre-work
All participants will be mailed a package of materials prior to the workshop. In preparation for this workshop, we encourage you to review your existing in-house personas.

Resources
This training includes a workbook, as well as tools and templates to help you apply what you learned.

Online Training
During this online training, you will collaborate in “real time” with your facilitator and classmates via interactive group discussions, polls, chats, and whiteboards. Our training is designed to help you learn twice as much in half the time. In order to achieve the high levels of engagement needed, training is highly interactive and not lecture-based. That is to say, you will not be able to complete other work and activities during the live session.

This is an interactive, online training conducting using GoToTraining. (GoToTraining platform requirements.) We strongly recommended using a desktop/laptop computer and not a tablet or mobile device. Phone or microphone & speakers are necessary.

Online Training
During this online training, you will collaborate in “real time” with your facilitator and classmates via interactive group discussions, polls, chats, and whiteboards. Our training is designed to help you learn twice as much in half the time. In order to achieve the high levels of engagement needed, training is highly interactive and not lecture-based. That is to say, you will not be able to complete other work and activities during the live session.

Certificate
A digital Certificate of Completion will be available to each person who completes the workshop materials, including the post-test and evaluation.

Refund Guidelines

  • Sixty (60) days prior to the event, you can request a full refund.*
  • Thirty (30) or more days prior to the event, you can request a 50% refund.*
  • Thirty (30) or less days prior to the event, there are no refunds available. You can, however, transfer the registration to another UX.training workshop within the next year OR transfer the registration to the name of another person from your organization.

* Refunds given will be returned less fees charged by EventBrite for each registration.

Copyright Information

What's Okay

  • Purchasing multiple seats in the class to share knowlege with colleagues.
  • Being a part of a group where each person is enrolled in the training.
  • Bringing what you've learned back to your team for applied use.

What's NOT Okay

  • Purchasing multiple licenses or seats to re-sell them to someone else.
  • Purchasing one license (seat in the training) and sharing it with a group.
  • Duplicating the Program Materials for financial gain or commercial purposes, including creating derivitive training materials.
  • Reproducing, in any form, the Program Materials.

UX.training, a product of Normal Modes LLC, owns the intellectual property rights including but not limited to all copyright and trademark rights, unless otherwise specified, in these and any associated materials (collectively, the "Program Materials.") The Program Materials are and remain the property of Normal Modes LLC. By completing this program, Normal Modes LLC grants you, as an individual, a license to use a copy of the Program Materials in your work. For more information on our copyrights, please visit Copyright Information.

Dates & Registration