After years of consulting, I had an epiphany. Personas - one of the most critical tools in user experience - are chronically inaccurate (sometimes bordering on delusional), tedious, and otherwise unhelpful. As a profession, we just don't do personas well. That's such a shame, because the quality of our personas has a direct impact on the quality of our deliverables.
Happily, by reviewing current personas methods, observing some truly well done personas, and researching best practices drawn from other professions that use persona-like tools, I'm convinced:
Please join us to get new ways of researching, designing, and delivering personas that enrich your organization's understanding of their users.
UX Competency ModelTM
This training includes information targeted at these UX competency area(s):
Get your customized learning plan using the UX Competency ModelTM.
Online: 2 sessions, 6 hours total
In-house: Flexible dates & duration. Contact us to learn more.
Aren't sure where you fit in?
Take the UX Career Pathfinder.