Gather unbiased user experience data. Not #alternativefacts.

So often the barrier to folks conducting user research is one word: research. When people hear research they think they have to have a Ph.D. and a whole lotta statistics classes in order to be credible. And it's just. not. true.

Everyone can learn to plan, recruit, test, and report using a variety of research methods either online or in-person. Everyone can select the right research methods, follow industry best practices, learn how to formulate good user research scenarios, and report results with clarity and integrity. Everyone can do user experience research.

User Experience Research Methods is designed to give you the skills and tools you need to handle any user experience research study. It's really a matter of knowing what needs to be done and getting some practice.


UX Competency ModelTM

UX Competency Model

This training includes information targeted at these UX competency area(s):

  • Research

Get your customized learning plan using the UX Competency ModelTM.

User Experience Research Methods


Length

Online: 4 sessions, 12 hours total

  • 11am-2pm CT on Thursdays, March 9-30

In-house: Flexible dates & duration. Contact us to learn more.


Who Should Attend

  • Novice
  • Apprentice
  • Journeyman
  • Master
  • Manager
  • Leader

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Program Overview

By the end of this program, you'll be able to:

  • Plan, recruit, test, and report user research.
  • Match user research goals with the right research method.
  • Differentiate betweem qualitative and quantitative data.
  • Develop industry standard research study assets.
  • Determine how many of each type of user to include in a study.
  • Set up your own in-person and remote testing research labs.
  • Formulate study questions that get the answers you need.
  • Moderate a study.
  • Measure user experience.
  • Topic 1: Planning
    • 10 Research Methods
    • Know which 3 research methods to avoid.
    • Moderated & unmoderated testing
    • Live & remote testing
    • Elements of successful test planning
  • Topic 2: Recruiting
    • Participant recruiting tools
    • Ways to solve the "difficult to recruit" problem
    • Determine how many of what type of users to include in a study
    • Best practices for ethical user research
  • Topic 3: Testing
    • Construct research questions that gather the data you need
    • Identify quantitative metrics to gather from participants
    • Best practices in gathering qualitative data.
    • Logistics of running a study.
    • The role of the moderator.
    • Types of participant observer roles (and which works best for you)
  • Topic 4: Analysis & Reporting
    • Quantitative data analysis (without tears)
    • Qualitative data analysis methods
    • Communicating results

Pre-work
TBD

Resources
This training includes a workbook, as well as tools and templates to help you apply what you learned.

Online Training
During this online training, you will collaborate in “real time” with your facilitator and classmates via interactive group discussions, polls, chats, and whiteboards. Our training is designed to help you learn twice as much in half the time. In order to achieve the high levels of engagement needed, training is highly interactive and not lecture-based. That is to say, you will not be able to complete other work and activities during the live session.

This is an interactive, online training conducting using GoToTraining. (GoToTraining platform requirements.) We strongly recommended using a desktop/laptop computer and not a tablet or mobile device. Phone or microphone & speakers are necessary.

Online Training
During this online training, you will collaborate in “real time” with your facilitator and classmates via interactive group discussions, polls, chats, and whiteboards. Our training is designed to help you learn twice as much in half the time. In order to achieve the high levels of engagement needed, training is highly interactive and not lecture-based. That is to say, you will not be able to complete other work and activities during the live session.

Certificate
A digital Certificate of Completion will be available to each person who completes the workshop materials, including the post-test and evaluation.

Refund Guidelines

  • Sixty (60) days prior to the event, you can request a full refund.*
  • Thirty (30) or more days prior to the event, you can request a 50% refund.*
  • Thirty (30) or less days prior to the event, there are no refunds available. You can, however, transfer the registration to another UX.training workshop within the next year OR transfer the registration to the name of another person from your organization.

* Refunds given will be returned less fees charged by EventBrite for each registration.

Copyright Information

What's Okay

  • Purchasing multiple seats in the class to share knowlege with colleagues.
  • Being a part of a group where each person is enrolled in the training.
  • Bringing what you've learned back to your team for applied use.

What's NOT Okay

  • Purchasing multiple licenses or seats to re-sell them to someone else.
  • Purchasing one license (seat in the training) and sharing it with a group.
  • Duplicating the Program Materials for financial gain or commercial purposes, including creating derivitive training materials.
  • Reproducing, in any form, the Program Materials.

UX.training, a product of Normal Modes LLC, owns the intellectual property rights including but not limited to all copyright and trademark rights, unless otherwise specified, in these and any associated materials (collectively, the "Program Materials.") The Program Materials are and remain the property of Normal Modes LLC. By completing this program, Normal Modes LLC grants you, as an individual, a license to use a copy of the Program Materials in your work. For more information on our copyrights, please visit Copyright Information.

Request This Course

If you'd like us to hold a public session of this course, please fill out the form below. We schedule live, online courses based on popular demand.